What is the Information Cycle?
The information cycle is the progression of media coverage of a newsworthy event. Understanding the information cycle can help you determine what kind of information you are likely to find about your topic.
     
      Text Version of Infographic: The Information Cycle
The Day of an Event
Television, Social Media, and the Web
	- The who, what, why, and where of the event
 
	- Quick, not detailed, regularly updated
 
	- Authors are journalists, bloggers, social media participants
 
	- Intended for general audiences
 
The Day After an Event
Newspapers
	- Explanations and timelines of the event begin to appear
 
	- More factual information, may include statistics, quotes, photographs, and editorial coverage
 
	- Authors are journalists
 
	- Intended for general audiences
 
The Week or Weeks After an Event
Weekly Popular Magazines and News Magazines
	- Long form stories begin to discuss the impact on society, culture, and public policy
 
	- More detailed analyses, interviews, and various perspectives emerge
 
	- Authors range from journalists to essayists, and commentary provided by scholars and experts in the field
 
	- Intended for a general audience or specific nonprofessional groups
 
Six Months to a Year or More After an Event
Academic, Scholarly Journals
	- Focused, detailed analysis and theoretical, empirical research
 
	- Peer-reviewed, ensuring high credibility and accuracy
 
	- Authors include scholars, researchers, and professionals
 
	- Intended for an audience of scholars, researchers, and university students
 
A Year to Years After an Event
Books 
	- In-depth coverage ranging from scholarly in-depth analysis to popular books
 
	- Authors range from scholars to professionals to journalists
 
	- Include reference books which provide factual information, overviews, and summaries
 
Government Reports
	- Reports from federal, state, and local governments
 
	- Authors include governmental panels, organizations, and committees
 
	- Often focused on public policy, legislation, and statistical analysis
 
*The information on this page is used courtesy of the University of Illinois at Urbana-Champaign
 
 
     
    
*The information on this page is used courtesy of the University of Illinois at Urbana-Champaign