Scholarly | Popular | Trade | |
Example Cover | |||
Authors |
Scholars, researchers Credentials and affiliations are given |
Journalists, staff writers Credentials are rarely given |
Staff writers, industry specialists, or vendor representatives. |
Content | Original research, the results of a study, or a review of scholarly research. Follows scholarly format: abstract, literature review, methodology, results, conclusion, bibliography | Informative, entertaining, secondary information. No specific format is followed. | Articles about a certain business or industry |
References | List of references or bibliography included. In-text citations, footnotes are provided | References generally are not provided | Sometimes provides references |
Editors | Editors are experts in the field. Their affiliations are given | Editors are staff members, journalists, not scholars | Professional editors. |
Audience | Other scholars, researchers, students | General public | Members of a specific business, industry, or organization |
Appearance | Sober, serious. May include charts, graphs, statistics | Attractive, eye-catching, with photographs and illustrations. | Glossy paper. Pictures and illustrations in color. |
Length | Lengthy | Shorter. Typically 1-5 pages. | Shorter. Typically 1-5 pages. |
Examples |
Journal of Food Science and Technology; American Historical Review |
Time; Bon Appetit |
Food Management; Pharmacy Times |
Source: College of Alameda Library and NCSU Library