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Marketing: MKT 114

MKT114

MKT 114 INTRODUCTION TO MARKETING (4 Credits) This course introduces students to basic concepts in the field of marketing. Beyond definitions, functions and the purpose of marketing, students will be exposed to how marketing interacts with the economy, how the Internet and globalization impact marketing, and career opportunities for those interested in marketing. Prerequisite(s): None

Economy

Marketing/The new economy