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MKT 114 INTRODUCTION TO MARKETING (4 Credits) This course introduces students to basic concepts in the field of marketing. Beyond definitions, functions and the purpose of marketing, students will be exposed to how marketing interacts with the economy, how the Internet and globalization impact marketing, and career opportunities for those interested in marketing. Prerequisite(s): None
Macroeconomics by Macroeconomics: Understanding the Global Economy, 3rd Edition is to help students - and indeed anyone - understand contemporary and past economic events that shape the world we live in, and at a sophisticated level. But it does so without focusing on mathematical techniques and models for their own sake. Theory is taken seriously - so much so that the authors go to pains to understand the key aspects of theories in a way that will not put people off before they see how theories are useful to analyse issues. The authors believe that theories are essential to better understand the world, thus the book includes a wealth of historic and current episodes and data to both see how theories can help interpret the world and also to judge their validity. Economies today are very inter-connected; what happens in China matters pretty much everywhere; and what happens in one (even small) country in the euro zone has implications for the whole euro area and beyond, consequently Macroeconomics, 3rd Edition adopts a very international focus.
Call Number: 339.223 M643m
Publication Date: 2012
101 Things Everyone Needs to Know about the Global Economy by The principles of global economics in easy-to-understand terms! The news is full of accounts of the rise and fall of economies around the world, but you may not know how these changes can affect your life. 101 Things Everyone Needs to Know about the Global Economy takes the basics of global economics and breaks them into ten straightforward chapters. From the organizations involved and trade imbalances to global risk and foreign investment, Dr. Michael Taillard describes the world markets in terms that you can recognize. You'll also learn how these matters affect the United States and your own financial future. With 101 Things Everyone Needs to Know about the Global Economy, you get the information you need to not only protect your finances, but also reap the benefits of other nations' wealth and resources.
Call Number: 330.223 T131o 2013
Publication Date: 2013
Mindful Economics by Are the huge profits garnered by corporations each year a case of a few bad apples in the business world taking advantage of unmonitored dealings? Is this consolidation of wealth made at the expense of the overall economy and the wellbeing of the average citizen? Will the planet be saved by developing more "green businesses" and "green collar" jobs? Joel Magnuson delivers a powerful response to the current misconceptions about the US economy in his brilliantly accessible Mindful Economics. The troubles we face are not the result of a good system gone awry, but rather a system that is built to do exactly what it is doing: corporations are designed to reap profits for its shareholders, at any cost. The greater welfare of society, or of the environment, will never be as important as financial gain. Magnuson shows us the relationship between the current wars abroad; rising oil prices; the recession; ballooning incomes of top CEOs; the mortgage crisis; and the health care, insurance, and auto industries, and he teaches us that the best way to understand the US economy is to think like an economist. With stunning clarity, Magnuson shows the interconnectedness of the local with the global, and offers real alternatives to this capitalist model.
Call Number: 330.973 M19
Publication Date: 2008
How the Economy Works by "Of all the economic bubbles that have been pricked," the editors of The Economist recently observed, "few have burst more spectacularly than the reputation of economics itself." Indeed, the financial crisis that crested in 2008 destroyed the credibility of the economic thinking that had guided policymakers for a generation. But what will take its place? In How the Economy Works, one of our leading economists provides a jargon-free exploration of the current crisis, offering a powerful argument for how economics must change to get us out of it. Roger E. A. Farmer traces the swings between classical and Keynesian economics since the early twentieth century, gracefully explaining the elements of both theories. During the Great Depression, Keynes challenged the longstanding idea that an economy was a self-correcting mechanism; but his school gave way to a resurgence of classical economics in the 1970s-a rise that ended with the current crisis. Rather than simply allowing the pendulum to swing back, Farmer writes, we must synthesize the two. From classical economics, he takes the idea that a sound theory must explain how individuals behave-how our collective choices shape the economy. From Keynesian economics, he adopts the principle that markets do not always work well, that capitalism needs some guidance. The goal, he writes, is to correct the excesses of a free-market economy without stifling entrepreneurship and instituting central planning. Recent events have shown that we cannot afford to treat economics as an ivory-tower abstraction. It has a direct impact on our lives by guiding regulators and policymakers as they make decisions with far-reaching practical consequences. Written in clear, accessible language, How the Economy Works makes an argument that no one should ignore.
Call Number: 339.2 F234h
Publication Date: 2010
Freefall by The Great Recession, as it has come to be called, has impacted more people worldwide than any crisis since the Great Depression. Flawed government policy and unscrupulous personal and corporate behavior in the United States created the current financial meltdown, which was exported across the globe with devastating consequences. The crisis has sparked an essential debate about America’s economic missteps, the soundness of this country’s economy, and even the appropriate shape of a capitalist system. Few are more qualified to comment during this turbulent time than Joseph E. Stiglitz. Winner of the 2001 Nobel Prize in Economics, Stiglitz is “an insanely great economist, in ways you can’t really appreciate unless you’re deep into the field” (Paul Krugman, New York Times). In Freefall, Stiglitz traces the origins of the Great Recession, eschewing easy answers and demolishing the contention that America needs more billion-dollar bailouts and free passes to those “too big to fail,” while also outlining the alternatives and revealing that even now there are choices ahead that can make a difference. The system is broken, and we can only fix it by examining the underlying theories that have led us into this new “bubble capitalism.” Ranging across a host of topics that bear on the crisis, Stiglitz argues convincingly for a restoration of the balance between government and markets. America as a nation faces huge challenges—in health care, energy, the environment, education, and manufacturing—and Stiglitz penetratingly addresses each in light of the newly emerging global economic order. An ongoing war of ideas over the most effective type of capitalist system, as well as a rebalancing of global economic power, is shaping that order. The battle may finally give the lie to theories of a “rational” market or to the view that America’s global economic dominance is inevitable and unassailable. For anyone watching with indignation while a reckless Wall Street destroyed homes, educations, and jobs; while the government took half-steps hoping for a “just-enough” recovery; and while bankers fell all over themselves claiming not to have seen what was coming, then sought government bailouts while resisting regulation that would make future crises less likely, Freefall offers a clear accounting of why so many Americans feel disillusioned today and how we can realize a prosperous economy and a moral society for the future.
Call Number: 330.973 S855f
Publication Date: 2010
Marketing/The new economy
We-Commerce by In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for long-term, purposeful profitability in the new global, sharing economy. With advice from 'stay small but include all' to 'profit with purpose' and 'embrace disruption,' Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.
Call Number: 658.223 H848w 2015
Publication Date: 2015
Marketing Strategies for the New Economy by Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It′s no use. You cannot outrun a bear anyway". The first one answers: "I don′t have to outrun the bear. I just have to outrun you."<br /> <br /> Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E–business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the "new economy". The question is, "which of the traditional techniques still work, and which techniques need to be revamped?" The authors outline marketing strategies that use traditional methods where appropriate but, where required, introduce new techniques. These techniques are part of a new, distinctive school of thought in marketing – the ′Digital School of Marketing′. Traditional marketing schools, for example, have observed the importance of moving fast – in the Digital School fast is not just important, it is crucial: it took Microsoft ten years to reach 100 million dollars in revenue, AOL spent nine years, Yahoo! spent five years, Onsale four, Amazon three, and Priceline spent just one and a half years reaching 100 million dollars in revenue. Speed is just one of the key lessons to learn from this book. Whether you are an entrepreneur out there on your own or a marketer in a large company, read on to discover how you can temper your marketing strategies to bring them in line with what is required today.<br /> <br /> Synopsis<br /> <br /> The high tech industry is expanding and will continue to expand rapidly. Every year it attracts new professionals, some of whom come from other industries that are very different in nature, especially where marketing is concerned. Also, these individuals, whilst technically very able, have limited understanding of marketing. This book will be the definitive guide to anyone involved in the marketing of high tech products and, as such will fill a gap for a book that describes all aspects of marketing management as practised by the most successful executives in the high tech industry. Although there is a plethora of books on the subject of the digital economy, e–commerce and high tech marketing this is the first book to actually provide a comprehensive understanding of the dynamics of the high tech markets. It also contains information on how companies in this sector need to position themselves correctly so that they can capture value; and to provide the information for the creation of a strategy to leverage their resources through co–operation with other companies.<br /> <br /> While some aspects of marketing strategy apply across many sectors, there are a number of factors that are distinctive to high–tech businesses. It is therefore of value to any manager in the high–tech industry to understand the specific challenges and opportunities that a marketing strategist will confront when operating within the high–tech industry. Marketing Strategies for the New Economy provides clear explanations of how and where value and profits typically are generated in the high–tech business and how management can develop and execute strategies to position their high–tech companies for lasting success. To give the book a practical edge beyond these concepts, the authors present a "critical path" which is a coherent framework that pulls together these concepts, enabling the reader to implement a winning strategy in this highly competitive field. This work is designed to provide a comprehensive understanding of the dynamics of the high tech markets. It presents examples of marketing plan structures, a high–tech marketing audit, and a chronology of major marketing breakthroughs.
Call Number: 658.802 [ebook]
Publication Date: 2001
The Mocha Manual to Turning Your Passion into Profit by Who among us haven't dreamed of turning our passion into an income-producingenterprise? Whether it's arranging flowers, creating our own beauty products, or taking care of children, we all have our special talents. But how do you turn your hobbies into something more lucrative? And when would you ever find the time? In an uncertain economy, there is no better time than now to get started and The Mocha Manual to Turning Your Passion into Profit offers the step-by-step answers you need to turn your ideas into a business plan and your business plan into a bona fide business. Whether Kimberly Seals-Allers, an entrepreneur herself, is directing you toward resources that will tell you which licenses you need to get started or advising you on how to pick an accountant once your business starts to grow, you can count on her counsel to be clear, concise, and inspiring. Her wisdom on everything from marketing ideas to managing employees is combined with advice and anecdotes from everyday women who have founded companies ranging from small IT consulting businesses to massive operations such as Carol's Daughter. Whether you want to quit your job and start your own company or supplement your existing income with a "side hustle," this inspiring book is for you.
Call Number: 658.4 A434m
Publication Date: 2009
The Post-Bubble USA Economy by The US is slowly recovering from the aftermath of the burst of the 'new economy' bubble - which was one of the worst in monetary history. Philip Arestis and Elias Karakitsos examine the causes and consequences of the burst of the 'new economy' bubble and investigate the impact on financial markets. The risks and long-term prospects for the economy and financial markets are also examined.
Call Number: 330.973 A681p
Publication Date: 2004